So you have spent months and days creating just the perfect app for the mass. It took all your energy and perseverance but despite being on the AppStore or Playstore for a couple of months, it has failed to rake up the number of downloads it most definitely should have. You know your app has all the qualities to make it big in the digital world and yet you are being unable to reap the desired results. It is important to know that just creating an app isn’t all that it takes to create hype in the market.
Here are some easy-to-follow tactics to get your app in the limelight:
- Ask for ratings and reviews
Just as you would read up on reviews before purchasing or using a product, so would every other netizen. Use push notifications to remind your users to leave positive ratings and reviews for your app. Not only will this promote a sense of trust for your app but also improve your rank in the digital store.
- App store optimization
The plethora of applications available online makes it hard for any new app to push through. However, App Store Optimization (ASO) has a range of benefits one can put to use. Optimization of your app will ensure its discoverability, ranking it among the top apps, consequently increasing the number of app installs. The best place to get app installs is via this simple yet effective process.
- Brand awareness
Creating brand awareness is both easy and lucrative in today’s 21st century with the help of social media. With the world available right at our fingertips, you can now market your product however you want. All you need is to target the right community and apply an innovative method to make them curious about your app. You may also hire the help of an influencer to generate a buzz swiftly.